Vacation Timeshare Owners Report: 2014 Edition

Published and sponsored by the ARDA International Foundation, 2010.
Conducted by HSR Associates.
Member $250; Non-member $350.
Executive Summary: Member $25, Non-member $50.


Table of Contents

I. Introduction 

Research design
Glossary

II. Executive Summary 

III. General Profile 

IV. The Acquisition Revolution 

Who are recent timeshare buyers?
Motivations for buying today’s timeshare
The purchase experience
Timeshare attitudes

V. Understanding Today's Owners 

Enthusiasts
Explorers
Rookies
Nostalgics
Conventionalists
Critics.

VI. Understanding Recent Vacations 

Timeshare as a destination
Understanding timeshare conversions
Non-timeshare vacations

VII. Planning Tomorrow's Vacation 

Survey