AIF Webinar header 

Internet access is all that is required to participate and if you can not make the live broadcast you will be sent a link to the recording. Each session will feature quality speakers and the chance to ask questions. Earn .25 credits towards your ARP or RRP designation for each session attended! 

Next Broadcast: September, 3, 2014 2:00 pm-3:00 pm 

Register NOW! 

Who Are the Timeshare Owners Today – A Refreshed Look at the Owners Segmentation! 

It’s been four years since the AIF introduced its first ever industry wide owner segmentation to help the industry better understand its owners. The world has changed dramatically during the past four years. The industry continues to recover from the recession with 2013 enjoying its most significant growth since 2009. The macro economic conditions also continue to improve. The segmentation methodology is due for an update! Learn the newly refreshed segments built on broader attributes and with brand new names. Understand how the timeshare owner base has changed. Discover who the new owners are and how they vacation today. And hear first-hand experiences on how segmentation can help your business drive up your bottom line.

Rob Kaplan-Sherman, Senior Vice President, HSR Associates
Urcil Peters, VP-Customer Intelligence Solutions, Marriott Vacations Worldwide  

In Case You Missed It

The AIF records all of the Webinar broadcasts so if you are interested in purchasing the ability to access recordings for past topics please contact Alicia Solomon, Development and Outreach Manager. See below for a list of topics covered in the last year:

Consumers in Charge: Understanding Today's Owners and Future Owners
Inventory Management for Timeshare Resorts: Prices, Point & Profits
2013 State of the Industry and Financial Performance
Owners Speak: Tool for Accessing and Owner Perspective
Reaching Generations X, Y and Z: What's Working Now & Emerging Marketing Trends
Timeshare: Is It Time for a Different Approach?
Effective Sales Staffing, Training & Development
Data Privacy and Protection 
Philanthropy: The ROI of Doing Good 

Access our FREE Webinar recording now for the January topic of Crisis Communication Planning Q & A with Kathy Hernandez. 

 If you have a session topic that you would be interested in learning more about or are interested in speaking on a webinar, please contact Alicia Solomon, Development and Outreach Manager.  

Research Library

Review and purchase the latest studies in the extensive AIF research library.

Research Library