ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

The Place to Be: Orlando in April!

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The Place to Be: Orlando in April!  

By Howard Nusbaum

ARDA World 2015 is just about here and we are ready!  We are thrilled to have such great new content to share and are looking forward to returning to Orlando to see many familiar faces – and welcome new ones! 

For those new to the industry, this is your chance to meet new colleagues, hear from industry leaders and join us in recognizing the best of the best in our industry at the Awards Gala.

For those familiar with ARDA World, we hope you’ll enjoy attending several of the sessions during the four Educational Wave breakouts and hear our keynote speaker Jay Baer – a marketing consultant, speaker, and author of the New York Times bestselling book, Youtility.  His Convince & Convert blog is ranked among the world’s top marketing resources, and was named #3 social media blog in the world by Social Media Examiner.

Speaking of social – ARDA will be very active across all our social channels this year and will be engaging with attendees live from the Digital Zone.  Broadcasting from the center of the Exhibition Hall, the Digital Zone will have an ongoing social media feed for attendees using the hashtag #ARDAWorld, and provide a daily digest on ARDA Insight’s blog about top takeaways from educational wave sessions and forums at the end of each day.  

But don’t take it from me, hear ARDA’s out-going Chairman Franz Hanning share his thoughts on what to see at ARDA World 2015! Watch his video here.



See you in Orlando! 

ARDA World 2015 is Just About Here….Ready, Set, Go!

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ARDA World 2015 is Just About Here….Ready, Set, Go!

By Sharon Scott 

2015 ARDA World 

The annual timeshare industry convention is almost here—and for many, that means making sure your business get the maximum exposure even before the Exhibit Hall opens. Here are three quick tips from ARDA’s Resort Operations Council:

#1: Get the Word Out 

Hopefully by now, you have spread the word that your business and business representatives will be there through email blasts, newsletters, advertisements in timeshare publications and social media posts. Notify customers, properties and prospects ahead of time the location of your booth in the Exhibit Hall and schedule as many appointments as you can in advance.

#2: Plan Ahead 

It goes without saying that planning ahead is a crucial part of making ARDA World a successful business trip. From assembling the right sales team to staff your booth to creating the right marketing materials for display and trying out any new products, planning in advance is always well worth your time!

#3: Engage & Interact 

Once Convention begins, do your best to connect with the thousands of other timeshare industry professionals during the many meeting opportunities, networking events, sponsor parties, Exhibit Hall, educational sessions, and conversations in the hallways.

See you next month in Orlando!

Are You Ready for Convention?

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Are You Ready for Convention? 

 2015 ARDA World 

Peter Roth, VP Marketing and Communications, ARDA  

This year’s ARDA World Convention and Exposition is shaping up to be a great mix of education, networking and fun. Back in Orlando for the first time in four years, our team is excited about what’s in store!

This year’s theme is “Timeshare in Real Time” and will focus on the expectation of immediacy that today’s owner has—and how our industry can leverage that in sales, service and loyalty.  

There will be five days of meetings, educational sessions and exhibitions—giving attendees the chance to network with their peers and bring back innovative ideas to their teams. This year’s Convention features an impressive line-up of speakers and entertainers including Jay Baer, author of the New York Times bestselling book, Youtility, as the keynote opener. 

Be sure to register for the 14th Annual AIF Open Golf Tournament, and pack your formal attire for the annual Awards Gala recognizing outstanding work in our industry (don’t forget to order your tickets for the ARDA Awards Gala here). The Breakfast of Champions keynote speaker is Bill Clement, two-time NHL Stanley Cup Champion and television broadcaster. 

New this year is a “Digital Zone” in the center of the exhibition floor, where attendees can get involved in social media discussions, ask questions of the speakers and take photos in our photo booth. Be sure to stop by!

Registration for ARDA World is still open, and sponsorships are still available.  For more information about the 2015 ARDA World Convention, visit the ARDA World website.

We hope to see you April 12-16, 2015, at the Orlando World Center Marriott in Orlando, Florida!


What Does International Travel Mean for Vacation Ownership?

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What Does International Travel Mean for Vacation Ownership? 

 2014 Economic Impact.

Vacations and travel is our business. It was a topic of an Ipsos study at the recent Shared Ownership Investment Conference in Miami last October, it will be the basis for many educational sessions at ARDA World 2015 in Orlando on April 12-16, and it continues to drive developers and resort operators around the globe to conduct research on “why we travel.” 

According to the Ipsos/TripAdvisor study “TripBarometer 2015: Psychology of Travel Global Report” (September 2014), there are three compelling motivators for why people travel:

  1. Enhancing perspectives - travelers want to have unique and interesting experiences on vacation.
  2. Liberation – the need to enjoy life to the fullest, to let go and feel carefree.
  3. Immersion – diving into local culture and meeting new people and creating memories.

From research to personal experience to new vacation products and services, these are important discussions happening at all levels within the hospitality industry. Join the conversation and the group of influencers driving the future of vacation ownership into the future at ARDA World 2015


Turning Digital Disruption into a Successful Marketing Strategy

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Turning Digital Disruption into a Successful Marketing Strategy 

By Brooke Doucha & Jason Tremblay, founders of Seychelle Media 



Traditional sales and marketing approaches as we know them will continue to be challenged by how today’s consumers engage and interact with brands. Consumers are highly connected and want to be communicated with in a specific way: on their terms, with messaging that’s personalized, and in the spaces where they’re most comfortable engaging. Well-equipped and informed by digital devices and mediums, they want to feel respected and responsible for ultimately making their own purchasing decisions. So in the vacation planning process, they turn to digital tools, reading or participating in peer reviews, booking travel online, uploading and sharing vacation photos to their Facebook pages, utilizing technology in every step. 

Timeshare developers are beginning to adopt digital marketing and communications to create more timely and meaningful dialogue with their owners, earning the loyalty of their customers and allegiance to their brand.

As digital tools have progressed, so have the data-points that accompany them.  Companies are trying to keep pace with trends in marketing and communications and turn analytics data into information that matters and informs their future strategy.   As we discussed in a recent Developments article, many businesses in our industry are unsure how to evolve with digital disruptions— a devastating innovation that eventually takes over the marketplace.  While our industry has successfully integrated digital marketing into their customer relations model, integrating it into their sales and marketing model is a more complex task.  Looking ahead, touching new segments of buyers through new channels and digital mediums is essential for us to reach consumers previously neglected by our traditional marketing approach.

We encourage you to read this article as you think about turning your own digital marketing strategy into one that attracts, engages, converts and inspires.



The Next Big Thing

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The Next Big Thing 

By Franz Hanning, ARDA Chairman and President and Chief Executive Officer, Wyndham Vacation Ownership

 looking for something

Borrowing an idea from Peter Sheahan, founder and CEO of ChangeLabs, I believe the next big thing is already here—there is already an idea out there that will change the world.  

While we often look around the corner to see what’s coming, it’s our job to also recognize, embrace, and implement that next big thing—whether from a product, marketing, employee or communication standpoint.

Innovation starts with leadership. It’s important to remember, however, that leadership isn’t defined by your role. And it doesn’t just start at the top; it can come from anyone.

I encourage you to get involved wherever you can and become a leader who will help spark change in our industry.  Leaders collaborate to form strategy that will ready our industry for the future. You can be part of those important conversations to make a positive impact and influence change.

Open your mind to ways you can actively think differently and challenge assumptions. While our industry enjoys tremendous success, it’s the perfect time to be proactive about figuring out what will move us forward. If the weight of trying to unmask that next big thing seems too daunting, just remember: it’s already out there, we just have to see it.

To read Franz’ full article, please see the Nov/Dec Developments. 


The Best is Yet to Come

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The Best is Yet to Come 

New Years

By Howard Nusbaum
President, ARDA 

I’m sad to see 2014 go—it has been a good year! A good year for the industry with sales and pace of growth both up, but more importantly, we’re seeing new customers join the 9 million-plus U.S. timeshare-owner households. These new owners are younger, more affluent and diverse, and understand that a timeshare yields more than just better vacations—it cultivates a better family life, too!

The overall economy flourished for the first time since 2008 with unemployment dipping below 6 percent. This past year also saw milestones that set records yet again on Wall Street with the Dow bouncing around 17,000 and upward forecasts for most sectors.

As we approach 2015, we may have a more consolidated industry, but it is full of robust, well-capitalized companies. Innovative professionals have created great products, systems, and services that we only dreamed of offering just a few years ago—and with more market intelligence and better technology.

But we still face challenges that will demand our attention in the New Year:

  • Continuing to execute the ARDA legislative and regulatory action plan
  • Working to ensure a healthier secondary market
  • Developing tools for sold-out HOAs and legacy resorts
  • Conducting robust research for key stakeholders
  • Continuing to educate a new generation of timeshare owners

So when “Auld Lang Syne” plays on New Year’s Eve this year, I will lift my glass a little

Higher, thankful for these past 12 months and filled with optimistic cheer for 2015!

To read Howard’s full article, please see the Nov/Dec Developments.