ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

Content is King: A Few Words from the ARDAWorld Keynote Speaker

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 Content is King: A Few Words from the ARDAWorld Keynote Speaker 

 new perelman blog pic 

How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman - the head of digital initiatives at ICM Partners and a former executive at BuzzFeed and Google – knows how to do it right. And as the keynote speaker, he shared his words of wisdom with every attendee at the opening General Session at ARDA World 2016 sponsored by RCI.

Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he showed the audience how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at Internet scale. With great energy and stage presence, he broke down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over.

Perelman not only addressed how to create shareable, social content but also offered insights into how to maximize reach and impact. By respecting the platform you’re using (Twitter is about timelines, Facebook is about feelings) and creating content that appeals to emotion, he offered great tips for creating content that people want to consume and share.

Ultimately, we were able to all learn from Perelman’s talk that day, specifically regarding creating and sharing content in today’s modern age of social media.  And if there was one thing Perelman wanted the audience to take away from his speech it was that in regards to content, ‘if it doesn’t spread it’s dead’.

ARDA’S Exciting New Event, The Lion’s Den, Crowns Two Winners

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 ARDA’S Exciting New Event, The Lion’s Den, Crowns Two 

lions den winner plus judges 

Winners 

One of the most exciting, and well-received sessions of this year’s ARDA World was the new Lion’s Den Session sponsored by Crystal Lagoons.  Modeled after Shark Tank, The Lion’s Den was an interactive pitch competition where six bold start-ups present their digital innovations and business plans to our well-credentialed panel of judges -- the Lions of the timeshare industry —including four high profile CEOs and executives of Disney, Marriott, Wyndham and Crystal Lagoons.  The criteria for the judges were based on five different areas: technical innovation, business model innovation, potential market impact, competitive advantage and the quality of the presentation.  

The six confident contestants that took on our panel of judges included: 

Proxce – A secure and seamless hotel check-in experience.

Rented - A world-class marketplace for competitive short-term rentals.

Tansler – A reverse auction, one round of bids approach to home rentals.

Trekkable – A booking solution for the 30 million people with mobility challenges.

Alice - Guest experience and operational management on one platform.

Voyat - Hotel guest connection via the most effective retention engine.

These six contestants were each given six minutes to present in front of the judges and audience and then four minutes to respond to the Lions’ questions.  These ten minutes on the stage by each company was used to determine a People’s Choice award winner voted on by the audience and an Innovator of the Year award determined by the four judges.   

The Innovator of The Year Award Winner: Trekkable 

The first Innovator of the Year Award winner, as voted on by the panel of judges, was Trekkable and its founder and presenter Benedict Jones.  During the presentation Jones’ spoke about Trekkable’s main goal, which is to help create a booking solution for the 30 million people with mobility challenges.  Jones is one of the 30 million people with mobility challenges which allowed him to communicate the struggles he goes through every single time he travels.  Through his personal stories he was able to convey the difficulty each and every one of those 30 million people go through when trying to book a room when it is time for them to travel.  Jones talked about how “Trekkable exists to change this situation” through capturing ratings of specific properties through the lens of accessibility…enable anyone with mobility concerns to know what kind of experience they can expect up-front. No longer will a person be ‘booking blindfolded’ not knowing what to encounter when arriving.  Because securing a room that fits their needs should not cost extra time, effort, and expense.  Trekkable is an amazing story looking to fix a problem that currently exists in the travel industry and their founder Benedict Jones was extremely excited to win the first ever Innovator of the Year Award. 

The People’s Choice Award Winner: Rented 

Rented.com’s CEO Andrew McConnell took the stage of the Lion’s Den to discuss the company’s goals and objectives and how Rented is trying to redefine rentals, by building a world-class marketplace for competitive short-term rentals, while also repositioning today’s ideas on property management contracts and fees. All with an innovative and hungry team.  He stated that because of Rented, thousands of homeowners are renting their homes “the smarter way” and demonstrated this by having customers across 17 countries, 38 states, and 312 cities.  McConnell’s presentation about a new short-term competitive rentals website was enough to earn him and his company, Rented, the first People’s Choice Award. Hear from Andrew McConnell after learning of his win. 

“Meet the Leaders” at ARDA World

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 “Meet the Leaders” at ARDA World 

 CEO PANEL 

ARDA World is quickly approaching, and with so many great opportunities and experiences offered it is time to decide which of these are the “can’t miss” events.  One of the most popular sessions from previous years, the CEO Session, will be making its highly anticipated return again this year.  In this session our CEO panel will be addressing topical industry issues ranging from the impact of industry consolidation, the secondary market and generational demographics on our business through a robust discussion regarding managing and enhancing digital relationships. 

ARDA World is quickly approaching, and with so many great opportunities and experiences offered it is time to decide which of these are the “can’t miss” events.  One of the most popular sessions from previous years, the CEO Session, will be making its highly anticipated return again this year.  In this session our CEO panel will be addressing topical industry issues ranging from the impact of industry consolidation, the secondary market and generational demographics on our business through a robust discussion regarding managing and enhancing digital relationships. 

Let’s meet this year’s panel: 

Jon Fredricks 

Fredricks has been the President of the Welk Resort Group since 1999 and CEO since 2014.  The company has more than 1,600 employees and 1,077 vacation units across its portfolio. Fredricks has led the award-winning hospitality company during its greatest period of growth and expansion. 

Franz Hanning 

As President and Chief Executive Officer of Wyndham Vacation Ownership, He is responsible for the world’s largest developer and marketer of flexible, points-based vacation ownership products.  He oversees all management, operations, strategic planning and growth initiatives, and leads a worldwide staff of more than 17,000 employees. 

Don Harrill 

 Harrill has been Chief Executive Officer of Holiday Inn Club Vacations since 2005, leading the organization to years of consecutive record growth and becoming a key voice within the timeshare industry. Don arrived to Holiday Inn Club Vacations with more than three decades of experience in the hospitality industry, eight of those at the helm of industry-leading timeshare organizations Trendwest Resorts and Hilton Grand Vacations Company. 

Ken Potrock 

Potrock began his career with Disney as VP of Marketing for Disney Cruise Lines in 1995 and has taken on various roles in the company since. He is currently Senior Vice President and General Manager of Disney Vacation Club & Adventures by Disney since 2013.  

 Mark Wang

Wang is President of Hilton Grand Vacations. Prior to joining the company, Mr. Wang co-founded PAHIO Resorts in Hawaii and served as its president for six years. He later formed Grand Ownership Resorts, Ltd., a consulting company that developed a successful vacation ownership program at The Bay Club on the Big Island of Hawaii, a resort now managed by Hilton Grand Vacations. 

With this great group of leaders, you do not want to miss this session!  Be sure to put it in your schedule of events for 4:00-5:00 pm on Tuesday, May 3rd 

Educational Sessions at The ARDA Convention

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Educational Sessions at The ARDA Convention

Education Sessions AW16 

As you probably know, ARDA’s annual convention is quickly approaching.  This year we have a great mix of informative sessions with fun activities, like the annual golf tournament. It is important to partake in some of the extracurricular activities, but one of the main reasons you are coming is for the informative, educational sessions. 

The Educational Sessions offer a large range of information on industry and business topics.  They begin on Monday and then run in waves through Tuesday and Wednesday.  There are a lot of options to choose from.  Here’s a sampling of a few you may want to check out:

  • Keep Calm and Carry On – Understanding the Next Generation, Monday 9:00-10:00 am
  • A 360 Degree View of Social Media Success, Tuesday 9:00-10:15 am
  • Resort Technology – What’s Hot and What’s Not, Tuesday 2:45-4:00 pm
  • Welcome to Timeshare in the Caribbean (Including Cuba), Wednesday 1:30-3:00 pm
  • Brilliance of Brand – Creating Differential Advantage through Social Media for Recruiting, Engagement and Retention, Wednesday 3:15-4:30 pm

With 35 different Educational sessions, it is important to find and plan which ones are best for you.  Check out the full schedule here. 

 

Meet The Speakers of the 2016 ARDA Convention

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Meet The Speakers of the 2016 ARDA Convention 

This year we have two exciting and educational speakers, Jonathan Perelman and Curt Cronin. They come from different backgrounds but both have helpful insights for our industry.  

Jonathan Perelman will be the keynote speaker for the opening general session taking place Tuesday, May 3rd between 10:30 am – 12 pm, while Curt Cronin will be speaking at the Breakfast of Champions Thursday, May 5th beginning at 8 am.  You won’t want to miss them!

Jonathan Perelman

 Perelman 

Perelman was Former Vice President of BuzzFeed Motion Pictures and Former Global Lead for Industry Relations at Google.  Currently, he is the head of digital initiatives at ICM Partners.  He knows how to stand out, rise above the noise, and get your organization’s voice heard online.  Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at Internet scale.  With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people.  Read more about Jonathan Perelman here 

Curt Cronin

Curt Cronin 

Cronin spent over 16 years as a Navy SEAL where he was deployed thirteen times and spent more than four years overseas.  In that time, living and working in an environment where milliseconds made the difference between life and death and winning and losing, he honed his talent as a catalyst for transformation and rose to lead the nation’s premier SEAL assault force. Curt’s experiences as a SEAL reinforced his fundamental belief that the competitive edge for any organization in the information age is neither technology nor information, but the unparalleled power of an aligned team.

Curt’s passion is to engage each person, team, or organization’s highest aspirations, and help them connect to the “hero within.” He has counseled organizations including AIG, Disney, HP, and the Miami Dolphins, and is an expert at maximizing human potential and synthesizing the strengths of a team to create unprecedented results in any context.  This is a ticketed event so make sure to get your tickets ahead of time, and you can read more about Curt Cronin here.

 

ARDA World 2016 Presents: The Lion’s Den

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2016 ARDA World Banner Logo 

In partnership with Phocuswright, ARDA presents: 

The Lion’s Den 

 An Interactive ‘Digital Meets Travel’ Pitch Competition 

Wednesday, May 4, 2016 from 9:30-11 am
Grand Ballroom, The Diplomat Hotel
Open to all ARDA World attendees. 

This year, ARDA is bringing a new, exciting and interactive pitch competition to its general session! Modeled after Shark Tank, you'll watch as a select group of bold start-ups present their digital innovations and business plans to our panel of judges—the Lions of the timeshare industry—including three high profile CEOs and executives of Disney, Marriott and Wyndham.

Our brave contestants include:

  • Proxce – A secure and seamless hotel check-in experience.
  • Rented - A world-class marketplace for competitive short-term rentals.
  • Suiteness – Exclusive online bookings of lesser-known luxury hotel suites.
  • Tansler – A reverse auction, one round of bids approach to home rentals.
  • Trekkable – A booking solution for the 30 million people with mobility challenges.
  • Alice - Guest experience and operational management on one platform.
  • Voyat - Hotel guest connection via the most effective retention engine.

Our judges will evaluate the companies and, following a live audience vote, a winner will be announced! They'll gain massive exposure to members of the timeshare industry, feedback on their innovations, and it's all happening live at ARDA World 2016!

Join us and cast your vote live alongside the judges! 


Not registered for ARDA World? 

Click here to register for the not-to-miss Global Timeshare Event. A key opportunity to network with friends and also build new business relationships—plus, get first-hand access to market intelligence and industry trends… 
 

Limited lodging is still available, reserve your hotel room before the group rate ends on April 11th.

We hope to see you there!

 

 

Spotlight: Brazil & Colombia

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Spotlight: Brazil & Colombia

BY JUDY KENNINGER, RRP  

 Brazil Blog Image 

Brazil 

Just a couple of years ago, Brazil was the darling of the global economy.  Today, Brazil is facing some tougher times through political turmoil, a high inflation rate and a high unemployment rate.   Marcos Agostini, Interval International’s senior vice president of resort sales and business development for Latin America, has confidence that what has come down will eventually go back up, saying he is “positive the tourism sector will expand in 2016.”

There are many factors contributing to Brazil’s rebound.  First, there’s the drop in value of the Real—Brazil’s currency—which is less expensive for in-bound international visitors. It also makes Brazilian real estate more attractive to investors. Brazil is also set to host the 2016 summer Olympics, providing positive exposure to the country.  With a population of more than 200 million and an important middle class, there’s widespread opportunity for development.

Colombia 

Considered one of the world’s most bio diverse places, Colombia has a lot to offer—with Caribbean and Pacific beaches, scenic Andean mountains, and cosmopolitan cities for shopping and dining. However, Colombia is often generalized as an unsafe travel destination due to its past, but improved security has already resulted in a boom in tourism, and continuing this could clear the way for the industry to grow exponentially.

In 2010, just 2.6 million travelers visited Colombia, but in 2014, that figure almost doubled to 4.9 million, according to ProColombia, the government’s tourism promotion agency. It hopes to welcome 6 million visitors ready to spend $6 billion by 2018. Timesharing is poised to attract its share of travelers, both domestic and international, says Agostini. “We’re very excited about Colombia. The infrastructure has improved, and we’re finally seeing investments come to fruition.”

Read more in Developments.