Love Working in Travel & Tourism? You Could Win a Cash Prize from the World Travel & Tourism Council
May 30, 2014
Travel and tourism is one of the world’s largest industries, supporting 260 million jobs and generating 9 percent of the world’s GDP—yet the perception held by many outside the industry is that it is a short-term career move rather than one that offers professional longevity.
New research from the World Travel & Tourism Council (WTTC), a forum of business leaders in the travel & tourism industry, shows that companies today are missing out on the best new talent amongst graduates due to negative perceptions of a career in the industry. In fact, travel & tourism holds opportunities for job creation to address youth unemployment and gender inequality issues faced by countries around the world. The research findings also show that the industry employs a higher percentage of young people and women compared to the global workforce as a whole.
However, serious challenges have been identified when it comes to the understanding and profile of the sector amongst undergraduates. In an effort to combat those perceptions, the WTTC is launching a campaign to demonstrate the career opportunities available in the industry.
Anyone who works in travel & tourism can participate by creating a 15-second video to explain why they love working in the industry and answering one of these questions:
- How or why did you decide to start a career in the travel & tourism industry?
- Who has been most influential to you in your travel & tourism career?
- Why would you recommend a career in travel & tourism to someone?
- What was the most interesting or challenging moment in your travel & tourism career?
Then, upload your video to Instagram, tag @WTandTC, and hashtag #TourismMatters for a chance to win a prize—that’s it! WTTC will award a first-place prize of $1,000 and runner-up prizes of $500 and $250 to spend on a travel event of the winner’s choosing. The deadline to enter the contest is Monday, June 30, so act fast!
For more details about the campaign, check out the WTTC’S YouTube video, or visit their site for the contest terms and conditions. Good luck!