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Looking to the Future of Travel

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 Looking to the Future of Travel 

By Mark Wang

 looking ot he future 

Experiential Travel is a hot topic, not just in the timeshare industry, but across all segments of travel and tourism.  Consumers today are focusing a good portion of their discretionary income to focus on experiences instead of material possessions, which is great news for our industry.

Consumers no longer want to simply travel to a location and stay put, but would rather create memories through experiences no matter where they vacation.  In my opinion, we have many opportunities to make the most of this growing interest.

Our communities of owners can refer and recommend to each other activities, restaurants, and so much more, which emphasizes the inherent value of being a timeshare owner versus a rental guest. They enjoy belonging to a group with others of similar interests and sharing their experiences, including their photos and videos, with one another. Part of their overall travel experience includes the enjoyment of the peer-to-peer sharing and excitement of planning their vacations with the help of other owners.

This also creates a great opportunity for the timeshare industry.  We can use this to grow the overall digital experience of travel planning and sharing of experiences and memories during and after the vacation itself, which actually prolongs the feelings of excitement and overall satisfaction

Our resorts also create a ton of added value when we consider the many potential partnerships with other providers that can add to a holistic experience for our owners—from jeep rentals and hiking guides to white-water rafting hosts and tasting tours (to name a few). We have endless possibilities when we consider all the ways we can increase the breadth of our owners’ experiences!

With this in mind, I challenge us all to never stop learning and to stay laser-focused on the continual discovery of what makes our customers love our product and maximize their ownership.