ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

New ARDA Consumer Initiative

(Initiatives and Trends) Permanent link

New ARDA Consumer Initiative


November 8, 2011

Welcome to ARDA Insights, an industry blog that will cover the latest industry happenings, brief updates from ARDA staff, news & announcements, and thoughts from industry leaders—as well as commentary from leaders outside our industry.

With this initial blog, we’d like to call your attention to a new consumer effort that ARDA kicked off on November 1– introducing and celebrating “Timeshare Fans.” We are working on this monthly initiative via a close partnership with our developer members. It will provide consumers unfamiliar with timeshare with a sense of why we have so many happy owners.

Each month, we will profile owners who will talk about their experience and why they love to vacation with timeshare. There can be video, photos, a blog posting from the owner, or whatever other creative elements the team develops. We will build some buzz around it each month with a press release and social media.

We’re happy to say we launched with Holiday Inn Club Vacations and four happy owners. Please take a look at www.VacationBetter.org, and we encourage you to link to this site and to use your own social media platforms to help us spread the word.

You may notice, too, that our consumer website has a fresh new look. The updated design—along with a new Timeshare Fan each month—will encourage those interested in learning more about timeshare vacation options to visit the site often.

December’s “Timeshare Fan” will be from Hilton Vacation Club, with more to follow! If you are interested in getting an owner’s story on VacationBetter.org, please contact Lou Ann Burney.

Look for our next blog recapping some of the events from this week’s annual Fall Conference…and if you’ll be there, don’t forget to participate in the conversation on Twitter with the hashtag #fallconference!