2018 insights logo                                                                                                                                                                                                                                                                                                                                      

Your Future Board Leaders

 Permanent link

 Your Future Board Leaders 

By Sharon Scott, RRP  

 your future board leaders

It is probably going to be necessary for those of us currently in authority to break existing paradigms and restructure current procedures if we are to engage this generation. We need to rethink the way we do things currently. We need to deconstruct and then reconstruct our organizations to eliminate hierarchical, top down methods.

How then are we to recruit our resorts’ future leaders?

Do things “their way.” 

Engaging millennials in the leadership process begins with making the resort experience an important ingredient in their lives. Part of our resort’s ethos must be one of fun—supporting experiential travel younger owners can enjoy with their peers. Attract them with events and activities to which millennials can relate.

Do a little research to see what millennials are buying, using individual expenditure reports to follow their interests. The results may pleasantly surprise you, as there are beginning to be more and more millennials with money to spend on fun.

Give them connectivity. 

Once millennials begin vacationing at a timeshare resort, they will expect a level of service that, frankly, many of us just don’t offer. They want to stay connected to the internet at all times, but they also want to stay connected to the greater community.

Make them feel they’re part of it.  Solicit their opinions; seek their counsel. 

Leverage their sense of purpose. 

Those of us who have long retained the authority to operate our companies and associations in ways that have been proven successful in the past may feel resentful, as the “new kids” dispassionately dismiss time-honored processes.

Nationally-acclaimed political columnist and author of New York Times best-seller, Applebee’s America, Ron Fournier says “they are purpose-driven, having learned at an early age just how fragile life can be in the post-9/11 world.”  He argues they are impatient and demanding because they grew up with the Internet, which taught them they could command change and choice simply by typing.

If we want to attract millennials’ hearts and minds, HOAs need to first get them invested in the concept of being part of the resort’s family by providing vacations they will find desirable. After you earn their buy-in, then provide them with leadership opportunities.