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What’s Next?

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What’s Next? 

By Steve Weisz    

There’s no doubt that the world of technology is extremely broad, and that it’s been woven into our day-to-day lives in countless ways. Consumers now have capabilities at their fingertips that not long ago would seem futuristic at best and something you would only see in the movies.

Therein lies a difficult challenge for our industry. Innovations in technology have created
a higher standard of expectation that you’re constantly measured by. I am sure that you have heard something like:

“Why don’t you have an app to do that?”

“How come I can’t just do that online?”

“I should just be able to do that on my phone.”

If your organization doesn’t address issues such as these, you run the risk of becoming irrelevant in the eyes of the everyday consumer.

But even if you do address today’s requests, you get into playing a game of catch-up. This is because customer needs evolve as quickly as technology develops new applications. Now, more than ever, companies need to invest an increasing amount of time and resources just to stay current and often have to forget about trying to be cutting edge.

From a business perspective, technology has been game-changer, where advancements have given us amazing capabilities and efficiencies that have allowed our industry to grow in vast and exciting ways. Inventory management, cost and performance tracking to complex databases where customer profiles, and vacation habits and preferences are at our fingertips. These have all moved us into a new generation that has created revenue channels and efficiencies that just 10 years ago would not have been possible.  

If you are like me, you may find that the notion of embracing technology can often be daunting, but there’s no turning back now. I encourage you to look for your own ways on how to leverage it in amazing new ways!