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The Next Big Thing

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The Next Big Thing 

By Franz Hanning, ARDA Chairman and President and Chief Executive Officer, Wyndham Vacation Ownership

 looking for something

Borrowing an idea from Peter Sheahan, founder and CEO of ChangeLabs, I believe the next big thing is already here—there is already an idea out there that will change the world.  

While we often look around the corner to see what’s coming, it’s our job to also recognize, embrace, and implement that next big thing—whether from a product, marketing, employee or communication standpoint.

Innovation starts with leadership. It’s important to remember, however, that leadership isn’t defined by your role. And it doesn’t just start at the top; it can come from anyone.

I encourage you to get involved wherever you can and become a leader who will help spark change in our industry.  Leaders collaborate to form strategy that will ready our industry for the future. You can be part of those important conversations to make a positive impact and influence change.

Open your mind to ways you can actively think differently and challenge assumptions. While our industry enjoys tremendous success, it’s the perfect time to be proactive about figuring out what will move us forward. If the weight of trying to unmask that next big thing seems too daunting, just remember: it’s already out there, we just have to see it.

To read Franz’ full article, please see the Nov/Dec Developments. 


The Best is Yet to Come

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The Best is Yet to Come 

New Years

By Howard Nusbaum
President, ARDA 

I’m sad to see 2014 go—it has been a good year! A good year for the industry with sales and pace of growth both up, but more importantly, we’re seeing new customers join the 9 million-plus U.S. timeshare-owner households. These new owners are younger, more affluent and diverse, and understand that a timeshare yields more than just better vacations—it cultivates a better family life, too!

The overall economy flourished for the first time since 2008 with unemployment dipping below 6 percent. This past year also saw milestones that set records yet again on Wall Street with the Dow bouncing around 17,000 and upward forecasts for most sectors.

As we approach 2015, we may have a more consolidated industry, but it is full of robust, well-capitalized companies. Innovative professionals have created great products, systems, and services that we only dreamed of offering just a few years ago—and with more market intelligence and better technology.

But we still face challenges that will demand our attention in the New Year:

  • Continuing to execute the ARDA legislative and regulatory action plan
  • Working to ensure a healthier secondary market
  • Developing tools for sold-out HOAs and legacy resorts
  • Conducting robust research for key stakeholders
  • Continuing to educate a new generation of timeshare owners

So when “Auld Lang Syne” plays on New Year’s Eve this year, I will lift my glass a little

Higher, thankful for these past 12 months and filled with optimistic cheer for 2015!

To read Howard’s full article, please see the Nov/Dec Developments. 

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