2018 insights logo                                                                                                                                                                                                                                                                                              

What’s Next?

 Permanent link

What’s Next? 

By Steve Weisz    

There’s no doubt that the world of technology is extremely broad, and that it’s been woven into our day-to-day lives in countless ways. Consumers now have capabilities at their fingertips that not long ago would seem futuristic at best and something you would only see in the movies.

Therein lies a difficult challenge for our industry. Innovations in technology have created
a higher standard of expectation that you’re constantly measured by. I am sure that you have heard something like:

“Why don’t you have an app to do that?”

“How come I can’t just do that online?”

“I should just be able to do that on my phone.”

If your organization doesn’t address issues such as these, you run the risk of becoming irrelevant in the eyes of the everyday consumer.

But even if you do address today’s requests, you get into playing a game of catch-up. This is because customer needs evolve as quickly as technology develops new applications. Now, more than ever, companies need to invest an increasing amount of time and resources just to stay current and often have to forget about trying to be cutting edge.

From a business perspective, technology has been game-changer, where advancements have given us amazing capabilities and efficiencies that have allowed our industry to grow in vast and exciting ways. Inventory management, cost and performance tracking to complex databases where customer profiles, and vacation habits and preferences are at our fingertips. These have all moved us into a new generation that has created revenue channels and efficiencies that just 10 years ago would not have been possible.  

If you are like me, you may find that the notion of embracing technology can often be daunting, but there’s no turning back now. I encourage you to look for your own ways on how to leverage it in amazing new ways! 

The Umbrella Effect

 Permanent link


 The Umbrella Effect 

 By Peter Roth, ARDA 

  8 Tips to the resale market_large 


As our industry continues to develop solutions for owners who believe their vacation ownership does not match their present vacation plans, it is important to educate consumers about the exit process and provide them with the resources to make an informed decision. As we all can attest, the fraudulent misdeeds of companies targeting many owners—especially senior citizens—have added a layer of confusion with regard to our product.

While our industry leaders, ARDA-ROC, and ARDA State Affairs staff rigorously work with state and local law enforcement agencies to enact stricter consumer protections, it is virtually impossible to control the actions of all bad players scamming our owners. However, because those actions affect the entire industry, we can help share a consistent set of guiding principles for a safe resale process across the industry.

ARDA provides resale tips to help navigate consumers through the exit process, which can be found on ARDA-ROC.org. We also make the information available to owners who call our customer service portal directly with inquiries, to regulators, and to other state agencies—as well as the media.

To learn about the eight resale tips read this month’s issue of Developments magazine or to view the latest consumer advisories that include some of the most recent resale scams, visit our timeshare resales resource center

Allies in the Trenches

 Permanent link

Allies in the Trenches 

By Charlene Small
Each month, our government affairs team shares insightson the latest issues, their strategy for continued successful advocacy measures, and sometimes a glimpse into how they enjoy vacation. With this recent edition of “Faces from the Frontlines” in Developments, our team shared the spotlight with our advocacy allies across the United States that are working tirelessly on behalf of ARDA, ARDA-ROC, and the timeshare industry.

Many members might not realize that ARDA’s advocacy efforts are widely spread at the ground level in every state, as well as on Capitol Hill. How does ARDA reach all of these levels? By deploying strategic partnerships with legislative consultants, attorneys, and lobbyists in each state or jurisdiction.

In October, about 20 lobbyists from all over the United States and Hawaii travelled to Orlando, Florida, to meet with our federal and state government affairs team in a special two-day retreat, in order to revitalize our advocacy efforts for the quickly approaching 2017 legislative year. The retreat sought to reenergize our impact in each region, as well as reconnect with our advocates who are in the daily trenches of legislative issues on our behalf.

This retreat solidifies ARDA’s mission to promote the growth
and development of the timeshare industry by remaining actively involved in local, state and national governmental affairs through monitoring regulatory issues that affect timeshare. Read what members of our government affairs team had to say about this influential weekend in this month’s edition of Developments magazine.