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Going Digital in the Sales Room

(Initiatives and Trends, Developments Magazine, Guest Blogger) Permanent link   All Posts

Going Digital in the Sales Room 

By Judy Kenninger, RRP
ARDA Guest Blogger

May 14, 2014 

Going Digital in the Sales Room 

Today people increasingly turn to technology to get their news on-the-go, communicate with friends and family, shop, research, and more. Consider the statistics: Facebook counts 945 million monthly users of its mobile service, Yahoo! has 400 million monthly users who access it on their mobile phones alone, 89 million people in the U.S. watch 1.2 billion online videos each day, and 73% of adults online use a social networking site of some kind. According to Deloitte Hospitality 2015, mobile technology and social media are transforming the hospitality industry. People can research and book their own travel, visit peer review sites, take an interactive tour of a resort, and share their own vacation experiences online—all from their tablets or phones. 

The timeshare industry is adapting to the fast-paced environment by integrating more visual content into their websites, developing interactive marketing tools, using social platforms to deliver meaningful content, and enriching the communication channel between brand and consumers. Such tools are particularly evident in timeshare sales organizations. Gone are the days of printed materials and brochures as consumers want to visually experience the vacation before they plan a trip. Resorts now incorporate multi-dimensional visuals and graphics into the presentation and some have developed a real-time inventory search and pricing information.

To read more about innovation in timeshare sales and marketing, check out the article on this topic in the April/May 2014 issue of Developments magazine.  

 


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