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Content is King: A Few Words from the ARDAWorld Keynote Speaker

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 Content is King: A Few Words from the ARDAWorld Keynote Speaker 

 new perelman blog pic 

How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman - the head of digital initiatives at ICM Partners and a former executive at BuzzFeed and Google – knows how to do it right. And as the keynote speaker, he shared his words of wisdom with every attendee at the opening General Session at ARDA World 2016 sponsored by RCI.

Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he showed the audience how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at Internet scale. With great energy and stage presence, he broke down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over.

Perelman not only addressed how to create shareable, social content but also offered insights into how to maximize reach and impact. By respecting the platform you’re using (Twitter is about timelines, Facebook is about feelings) and creating content that appeals to emotion, he offered great tips for creating content that people want to consume and share.

Ultimately, we were able to all learn from Perelman’s talk that day, specifically regarding creating and sharing content in today’s modern age of social media.  And if there was one thing Perelman wanted the audience to take away from his speech it was that in regards to content, ‘if it doesn’t spread it’s dead’.


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