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A Journey of Caring

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A Journey of Caring 

By Steve Frazier 

holiday inn logo(1) 

Caring and giving back are part of the Holiday Inn Club Vacations culture. Today, it is symbolized by its new Heart Travels program.  

Holiday Inn Club Vacations launched its Heart Travels program companywide in 2016. This embodiment of the company’s ongoing journey features three corporate pillars chosen to fulfill a goal of “caring wholeheartedly.” These pillars are Children and Families, Environmental Causes, and Disaster Relief Efforts. Within each are corporate-level programs and charities the company has elected to emphasize. 

These renewed efforts have resulted in greater social responsibility awareness throughout the entire resort network. Plus, there has been a steady rise in volunteer hours and donations. However, none of this would have been possible without the passion of
its leaders and team members—and a culmination of a long journey—that began decades ago. 

Children and families have always been an important part of the culture of Holiday Inn Club Vacations.  In fact, having a greater purpose than simply business success is what drove Kemmons Wilson to open the first Holiday Inn hotel. Over 30 years agon, Wilson partnered with his friend, Henri Landwith, and Orange Lake Resort to help support children with life-threatening illnesses by founding Give Kids The World Village in Kissimmee, Florida. And it is still operating today!

That close, 30-year partnership continues to weave into the fabric of Holiday Inn Club Vacations. More than $2 million of support has been given by the company. Plus, it remains a beloved cause among team members who have volunteered countless hours throughout the years. 

These many efforts and the rapid growth of Holiday Inn Club Vacations prompted the company to formalize its enduring culture of caring. The goal is to help drive new focus toward giving back while trying to exemplify always doing the right thing.  


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