The American Resort Development Association Partners with the
National Timeshare Owners Association on Consumer Education Program 

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WASHINGTON – January 19, 2010 – The two major timeshare associations, the American Resort Development Association (ARDA) and the National Timeshare Owners Association (NTOA), have joined together in an effort to educate consumers on the value and benefits of vacation ownership. They respectively represent the developers and the consumers of this dynamic vacation product. 

Among the nearly seven million people who own a timeshare, these products receive consistent praise and high marks – an 86 percent approval rating in 2009 according to the ARDA International Foundation (AIF).  Yet, the broader public still has misconceptions about the products and the sales process as well as the benefits of ownership.  Working together, ARDA and NTOA plan to utilize timeshare owners to highlight the benefits of vacation ownership through their own stories and vacation memories.  There will also be an open dialogue between the two associations in order to facilitate better communications between the owners and developers.

“People love taking vacation…our goal is to show them that taking vacation with timeshare can provide a better experience,” said Howard Nusbaum, president and CEO of ARDA. “The developers can tell this story very well, but there is nothing like hearing it from actual owners and users of the product.”

The two groups will work provide regular communication to their members through a variety of channels including their respective websites and on topics such as “Resale Tips” and “Making the Most of Your Vacation Ownership.”

“Our members will be enthused about the opportunity to have a more direct communications vehicle into the developers,” says Ed Hastry, president, National Timeshare Owners Association.  “We have a huge group of owners that can articulate what vacation ownership means to them and why it’s a great way to vacation.”

 


 

The National Timeshare Owners Association is a consumer protection organization comprised of timeshare owners acting in the interest of timeshare owners. Its mission is to be a powerful recognized influence in the timeshare industry, to provide a forum for face-to-face exchanges of experiences and ideas among timeshare owners, to keep members informed about events and developments in the timeshare industry and to provide a means for informal exchanges, rental, and sale of units.  For more information, visit www.nationaltimeshareownersassoc.com.


 

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries.  Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate.  The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.