AMERICAN RESORT DEVELOPMENT ASSOCIATION AND EUROPEAN RESORT DEVELOPMENT ORGANIZATION ANNOUNCE NEW MARKETING ALLIANCE  

Agreement Encourages Sharing of Industry Information Among U.S. and European Timeshare Developer Members and Global Travelers 

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WASHINGTON, November 30, 2011 – The American Resort Development Association (ARDA) welcomes a new cooperative working alliance with its European-based sister organization, the Resort Development Organisation (RDO), following approval by both Boards of Directors.  Each association retains its own identity, but collectively, the associations seek to cooperate on issues of common concern in order to advance the growth of the timeshare industry worldwide, the interests of their members, and the consumers they serve. 

“In today’s global environment, timeshare is a growing portal to the world for vacationers,” said Howard Nusbaum, president and CEO of ARDA.  “Establishing a better exchange of information with RDO will bring value to our members who have resorts around the world and to owners who are increasingly looking to destinations abroad for their timeshare vacations,” continued Nusbaum.  In addition to the 1600 resorts located in the U.S., many ARDA members have resorts around the world, including the Caribbean, Central and South America, Europe, and Asia, and many owners have access to international destination choices through exchange systems.

“The underlying basis for the working relationship between RDO and ARDA is to establish in the eyes of our respective memberships, a stronger partnership between the two organizations, whilst both retain their full autonomy and financial independence,” said Richard McIntosh, chairman of RDO, welcoming the agreement.

In recognition of a growing global timeshare owner market, the agreement aims to explore opportunities for both organizations to share industry information with its respective developer communities and prospective travelers.  Cooperative efforts will include identifying opportunities at both organizations’ upcoming international-themed conventions—ARDA World and RDO 3—to reach new members and address relevant topics such as membership standards and enforcement issues, joint approaches to jurisdictions that do not yet have timeshare legislation or an effective trade association, and joint marketing opportunities.

ARDA continuously seeks opportunities to provide relevant and useful information for and about the industry, and has worked over the last decade with the leaders of timeshare associations in Canada, Latin America, Europe, the Middle East, Australia and South Africa to promote the timeshare industry around the world.  In fact, as part of ARDA’s international focus in 2012, the ARDA International Foundation (AIF) will be releasing findings from its first-ever international vacation ownership market research.

For more information, visit www.arda.org.


 

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries.  Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate.  The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.