2015 ARDA World Convention Goes Interactive with “The Digital Zone” 


Live Social Content Encourages Attendees to Share Their Convention Experience 

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WASHINGTON, March 31, 2015 – This year’s ARDA World Convention and Exposition will feature a digital content component—The Digital Zone—for attendees to interact with fellow attendees (and also non-attendees), speakers, and presenters about their experience at the industry’s largest global networking conference and educational event in real-time. 

The Digital Zone will broadcast from the center of the Exhibition Hall with an ongoing social media feed for attendees using the hashtag #ARDAWorld, and provide a daily digest on ARDA Insight’s blog about top takeaways from educational wave sessions and forums at the end of each day. 

“With so much great content being shared at Convention, the Digital Zone gives everyone an opportunity to get in on the action.  We will provide real-time updates, posts and conversations across all our social media channels,” said Peter Roth, VP, Marketing and Communications of the American Resort Development Association (ARDA).  “We’re excited to engage directly with attendees on the many topics covered each day, including corporate social responsibility, how social apps have paved a new way to communicate with owners, and the development of new digital programs to reach an important segment of future owners—the Millennial generation,” Roth continued.

For those who are unable to attend the event but would like to participate and interact with some of the featured panelists, the Digital Zone will also host online, exclusive interviews on Twitter—follow @ARDAorg, and send questions to #askARDA. 

Attendees looking to bookmark the event in their business travel portfolio can snap a selfie with ARDA President Howard Nusbaum, or take a picture in the photo booth with friends and colleagues as an ARDA World 2015 souvenir.

To join in the discussion, follow ARDA on Twitter @ARDAorg or share your experience on Facebook

2015 ARDA World Convention is April 13-16 at the Marriott World Conference Center in Orlando, Florida.


The American Resort Development Association (ARDA) is the Washington, D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members—ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate.