Sarah Conroy
Vice President, Marketing & Communications
Affiliations
- ARDA
Focus/Specialty
- Marketing & Communications
Education
- The University of Wisconsin – Eau Claire – Bachelor’s Degree, Mass Communications
- LSU Shreveport – Master’s of Business Administration (MBA)
A timeshare industry veteran, Sarah brings nearly 15 years of industry experience to her role at ARDA, where she leads the association’s marketing, communication, and reputation management efforts. Since joining ARDA in 2021, Sarah has successfully launched several industry-wide campaigns, such as The Coalition for Responsible Exit, ARDA 360, and #LoveMyTimeshare.
Starting her career at advertising agencies in Orlando, Sarah most recently served as Director of Brand Strategy at Holiday Inn Club Vacations.
Sarah holds a BA in Mass Communications- Advertising from The University of Wisconsin – Eau Claire and an MBA with a marketing concentration from LSU Shreveport.
An avid traveler, Sarah enjoys exploring (and running in) new destinations. She currently lives in Central Florida with her son, Logan, and Great Dane, Luna.
Champions for good. Advocates for better.
Join the ARDA member community – the world’s largest network of vacation ownership professionals – to make an impact on our industry and help shape its future.
